The rise and fall of PUBG Mobile in India

February 23, by TVN Bureau

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Glorious journey

India was one of the major markets of PUBG Mobile with more than 175M downloads and an active daily user base of over 13M. The game once enjoyed a glorious journey in India.

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Banned in India

Indian government banned it after blocking several Chinese apps like TikTok and WeChat fearing a cycber attack from China.

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Launched in 2018

The battle royale games trend took the world by storm in 2017. In 2018, PUBG Corp collaborated with Tencent Games to release PUBG Mobile.

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Superhit

As soon as the mobile version of PUBG was launched, the game became a hit in Asian countries including India.

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No. 1 mobile game

In 2019, there was a fierce battle between PUBG Mobile and Free Fire. During the first half of 2020, PUBG Mobile soared into the No. 1 mobile games with over 5 cr active players.

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The PUBG craze

Soon, PUBG became a trend, a fashion, a phenomenon in India. Some people even wondered “Ye PUBG akhir hai kya?”

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Went viral

PUBG-inspired memes, jokes and even funny TikTok videos used to do rounds on social media. The game was popular among students as well as adults.

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'Ye PUBG Wala Hai Kya?'

In 2019, PM Modi in reply to a parent about the poor performance of her kid had asked, “Ye PUBG wala hai kya?” and it went viral.

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The dark side

Kids and teens were addicted to the game, which is all about violence. The addiction led to poor performance in studies and even affected their mental health.

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The addiction

In 2019, a man seriously injured himself due to the addiction. A boy in Karnataka killed his dad for prohibiting him from playing the game. (All images via Instagram)

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