Business Success Story: Britannia, India’s First Biscuit Company, Started with Just Rs 295 - How It Became A Global Brand?

Founded in 1892 with just Rs 295 as initial capital, Britannia started as a small shop in Kolkata and has grown into a global powerhouse with a presence in 60 countries.

By TVN Bureau Aug 10, 2024, 11:31 IST

Britannia is a household name today, synonymous with biscuits and baked goods, but few know the humble beginnings of this iconic brand. The story of Britannia Industries dates back to a time even before India’s independence. Founded in 1892 with just Rs 295 as initial capital, Britannia started as a small shop in Kolkata and has grown into a global powerhouse with a presence in 60 countries.

The Early Days and Growth

Established by British traders, Britannia began its journey in a modest house, producing biscuits on a small scale. By 1910, the company had doubled its production capacity with the help of electric machinery. The growing demand for its products led Britannia to import industrial gas ovens in 1921, and by 1924, a large plant was set up in Mumbai. Britannia’s popularity soared, especially during World War II, when its biscuits were in high demand for Indian and Allied soldiers, pushing the company to new heights.

Expansion and Iconic Products

As Britannia continued to grow, it diversified its product range, launching the now-famous Bourbon biscuits in 1955 and Britannia Cake in 1963. On October 3, 1979, the company was officially renamed Britannia Industries Limited. Today, the company operates in over 60 countries worldwide. While Britannia has expanded into other product categories, including dairy, a staggering 80% of its revenue still comes from biscuit sales.

Current Status and Key Developments

Britannia Industries Limited currently boasts a market capitalization of Rs 1.29 lakh crore and is led by Nusli Wadia. In recent developments, the company announced the closure of its iconic biscuit plant in Taratala, Kolkata, marking a significant shift. Despite this, the company’s stock remained strong, with shares trading up 1% at Rs 5,370 on Tuesday.

Britannia’s journey from a small shop with a mere Rs 295 investment to a global brand is a testament to its enduring success and adaptability in an ever-changing market.