Cressanda Railway Solutions Partners with Bharatiyam for Enhanced Distribution - Read Now

Cressanda Railway Solutions Limited is making waves in the retail sector with an exciting new partnership that promises to enhance its footprint across the Indian Railways. The company’s wholly-owned subsidiary, Cressanda Retail Solutions Private Limited (CRSPL), has entered into an exclusive distributorship agreement with Bharatiyam Distribution Pvt. Ltd. This strategic alliance focuses on distributing CAMPA and its range of beverages throughout the Northern Zone of Indian Railways.

Bharatiyam Distribution, the distribution arm of Bhartiyam Beverages Pvt. Ltd., brings over three decades of experience in manufacturing and distributing food and beverage products. Known for its quality offerings, the company supplies juices, aerated drinks, and energy drinks to Reliance Consumer Products Ltd. With this new partnership, Cressanda aims to tap into the expansive railway network that spans crucial states including Delhi, Chandigarh, Uttar Pradesh, Punjab, Himachal Pradesh, and Jammu & Kashmir.

This distributorship allows CRSPL to operate across a network of 141 railway stations, covering an impressive 6,807 kilometers. Notably, this includes the historic Kalka-Shimla railway, a UNESCO World Heritage Site. The region's transportation infrastructure supports around 1,926 trains daily, serving approximately 22 lakh passengers, providing Cressanda with unparalleled access to a vast consumer base.

“Partnering with Bharatiyam Distribution is a significant step for Cressanda as we look to expand our operational capabilities and enhance our distribution networks,” said Rajkumar Dinesh Masalia, Executive Director of Cressanda Railway Solutions. “This collaboration aligns with our vision of becoming a leader in India’s retail distribution sector while providing quality products to millions of railway passengers.”

The partnership is set to not only elevate Cressanda’s brand visibility but also position the company for growth in the fast-evolving consumer goods market. By leveraging Bharatiyam’s extensive experience and established distribution channels, Cressanda is poised to serve daily commuters better and strengthen its foothold in the industry.

As Cressanda embarks on this journey, the collaboration with Bharatiyam Distribution marks a pivotal moment in its mission to revolutionize retail experiences within the Indian Railways. With a commitment to sustainability and technology, CRSPL aims to ensure that its offerings reach even the most remote corners of the vast railway network.

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