Trump Media to Launch Utility Token, Digital Wallet, and Truth+

Donald Trump’s media venture, Trump Media & Technology Group (TMTG), is taking bold steps toward the crypto-tech ecosystem. In a recent newsletter to shareholders, TMTG CEO Devin Nunes revealed upcoming plans including the launch of Truth+ (a new streaming service), a utility token, and a digital wallet — all of which suggest a deeper integration of blockchain and fintech.

What Is Truth+ and the Utility Token?

Truth+, the newly announced streaming platform, is set to expand the Truth Social ecosystem. The accompanying utility token, according to Nunes, will initially support services on Truth+ but is expected to power transactions and services across the entire Truth ecosystem over time.

Although there’s no explicit mention of blockchain infrastructure, the inclusion of "utility token" and "digital wallet" implies a strong possibility of crypto-based technology driving the backend.

Trump Media’s Growing Crypto Footprint

Trump Media, which went public in March 2024, currently boasts a $5.5 billion market valuation. Its flagship product is Truth Social, a social media platform aimed at free speech advocacy.

This isn’t the company’s first venture into crypto. It recently launched a fintech arm, Truth.fi, with the aim of investing in Bitcoin and crypto ETFs, in partnership with Crypto.com.

Donald Trump: America’s “Crypto President”?

Donald Trump himself has been a consistent presence in the crypto space. From launching NFTs, meme coins, and Bitcoin mining ventures, to promoting DeFi apps like World Liberty Financial, and even releasing a Trump-themed real estate crypto video game, his digital asset footprint is undeniable.

During his 2024 election campaign, Trump proudly branded himself as the "first crypto president." Since assuming office, his administration has taken multiple steps to legitimize the digital asset space — from proposing a Strategic Bitcoin Reserve, pushing for a Stablecoin Law, to calling for clear regulatory frameworks for the U.S. crypto industry.

Also Read: SEC Closes Investigation Into PayPal’s PYUSD Stablecoin

Conclusion

Trump Media’s pivot toward a crypto-centric strategy — marked by its upcoming utility token, Truth+ streaming service, and digital wallet — is a major shift signaling how media, politics, and Web3 are merging in real-time. If properly regulated and successfully launched, these initiatives could turn TMTG into a major fintech-media powerhouse, not just in the U.S., but globally.