Did HYBE Just Hint That EXO’s Baekhyun is Copying BTS’s Jungkook’s Livestream Style?

A recently leaked document dated July 26, 2023, has stirred up discussions in the K-pop world, focusing on EXO member Baekhyun’s efforts to connect with fans. The document analyzed Baekhyun’s early-morning Instagram live broadcast on July 21, where he appeared casually in pajamas, performing a stretching routine. HYBE’s analysis in the document labeled Baekhyun’s session as “overly casual,” drawing an unexpected comparison with BTS’s Jungkook, who held a similar livestream in June 2023.

The leak quickly went viral, creating waves among both EXO-Ls (EXO’s fanbase) and ARMY (BTS’s fanbase), who questioned why a harmless stretching session would be subject to such scrutiny. Fans took issue with the document’s suggestion that Baekhyun might be anxious about EXO’s post-comeback popularity, labeling his livestream as a sign of “impatience.”

Baekhyun’s Livestream vs. Jungkook’s: Fans Question the Comparison

In the document, Baekhyun’s Instagram live was compared to Jungkook’s 7 AM broadcast, speculating that Baekhyun may have been influenced by the BTS member’s approach to fan engagement. For EXO fans, Baekhyun’s broadcast was a warm, simple gesture meant to connect with fans. Many found the comparison unnecessary, expressing confusion over why Baekhyun’s broadcast style would be criticized or linked to Jungkook’s.

This incident left fans wondering if there is an actual rivalry between EXO and BTS or if the document exaggerated the importance of the livestreams. Some fans believe the comparisons add unnecessary tension to the K-pop community, where multiple groups coexist with supportive fanbases.

This divide has left some fans disheartened, as they believe that the comparison only distracts from EXO’s efforts as a group. Many fans simply want to enjoy the comeback without unnecessary drama.

Following the leak, both EXO-Ls and ARMY expressed their frustration, with many taking to social media to call for unity rather than rivalry. Some fans criticized HYBE for what they felt was an unnecessary comparison, asking for more respect and appreciation for the unique ways each artist connects with their fanbase.

Fans emphasized that the K-pop industry is about bringing joy and inspiration, not pitting artists against each other. As the conversation continues, many are hopeful that fan communities can focus on celebrating their favorite artists rather than dwelling on perceived rivalries.

Are These Comparisons Really Necessary?

The leaked document has opened up discussions on whether such comparisons between artists are truly warranted or if they only serve to create divisions among fan communities. Many believe that focusing on each artist’s individuality and unique connection with their fans is more beneficial for the K-pop community.

As the industry grows and fan communities expand globally, fans are hopeful for a future where their favorite artists can coexist without unnecessary comparisons. Ultimately, fans want their idols to feel supported and appreciated, free from the pressures of competition and scrutiny.

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