Min Hee Jin Reveals: I Created HYBE’s Famous 'We Believe in Music' Slogan!
Min Hee Jin, the former CEO of ADOR, recently revealed her key role in the branding of both SM Entertainment and HYBE, including the creation of HYBE’s famous slogan, "We Believe in Music." Speaking at the 2024 Hyundai Card Da Vinci Motel event on September 27 in Itaewon, Seoul, Min Hee Jin captivated the audience with insights into her work and philosophy on creativity. The event, which featured prominent figures from various industries, saw her as one of the most anticipated speakers of the evening.
The Mind Behind Iconic Logos and Slogans
During her 100-minute keynote speech, Min Hee Jin opened up about her creative journey. She revealed that she personally designed the logos for both SM Entertainment and HYBE, two of the most influential entertainment companies in K-pop. While she didn’t come up with the name "HYBE," she was responsible for the creation of the now well-known slogan, "We Believe in Music."
"I poured my heart and soul into how I envisioned these companies could be," Min Hee Jin shared, highlighting her passion for combining art and business in a way that felt true to her vision. She believed that merging these two worlds would bring something new to the table, something that hadn’t been done in the K-pop industry at that time.
A Producer Breaking K-pop’s Formula
Min Hee Jin, known for her innovative approach, titled her keynote "The Producer Who Breaks K-pop’s Formula: Min Hee Jin’s Freestyle." Her approach to breaking conventional methods has made her one of the most respected figures in the industry. During the talk, she expressed her desire to challenge traditional norms in K-pop, particularly in how music and entertainment are produced and consumed.
"I wanted to create something different, something that resonated deeply with people," she said, reflecting on her career. Her words resonated with the audience, many of whom admired her bold vision and dedication to pushing boundaries.
A Heartfelt Moment with Fans
Dressed in a black leather jacket and cap, Min Hee Jin received an enthusiastic welcome from the audience. She expressed her gratitude, saying, "I can’t believe you’re welcoming me like this." In a touching moment, she asked the audience to refrain from taking photos, hoping to make the evening feel more intimate and personal.
"Whether you're Bunnies (NewJeans fans) or not, this moment is very precious to me. I want today to feel like a conversation with friends," she said, adding an emotional touch to the event. Her genuine appreciation for the audience’s support created a warm, engaging atmosphere.
Min Hee Jin's Current Role and Future Plans
Despite stepping down as ADOR’s CEO, Min Hee Jin’s influence in the K-pop industry remains strong. Her recent departure from the CEO role sparked a public response, with NewJeans members even holding a live broadcast requesting her reinstatement. While HYBE declined to reinstate her as CEO, they offered her a position as an internal director, which Min Hee Jin ultimately declined.
Her decision to move away from a corporate role shows her focus on remaining true to her artistic vision. As fans and industry insiders alike await her next move, one thing is clear: Min Hee Jin is not done making waves in the world of K-pop.
A Cultural Fusion Event: Da Vinci Motel
The Hyundai Card Da Vinci Motel event, where Min Hee Jin spoke, is a cultural gathering that brings together thought leaders from various fields, including art, business, and technology. The event features a variety of performances, exhibitions, and talks, making it a hub for creative and intellectual exchange.
Min Hee Jin’s speech stood out for its honesty and emotional depth, leaving the audience with much to ponder about the future of K-pop and the power of creative vision in shaping industries.
Her ability to fuse art, emotion, and business has solidified her as a groundbreaking figure, not just in entertainment but across creative industries.