Diwali 2024: Amravati’s Luxurious Gold Sweet ‘Soneri Bhog’ Priced at ₹14,000/kg

Diwali 2024: In Amravati, Maharashtra, a unique sweet crafted with real gold has become a sensation for Diwali 2024. Priced at ₹14,000 per kilogram, this luxurious treat has attracted crowds eager to catch a glimpse of this festive delicacy.

Diwali is the biggest festival in India and is celebrated with great zeal and zest all over the nation. People buy a range of sweets, and special confections are prepared for the shops. This year, in Amravati, a sweet shop has innovated something unique: a dessert called Soneri Bhog, which is designed with a 24-karat gold leaf.

Soneri Bhog: Made from top-grade dry fruits like almonds, cashews, raisins, and pistachios and covered with 24-karat edible gold, Soneri Bhog is definitely a showstopper. Every year, the store, Raghuveer Mithai, promises this specialty sweet, and this year's price of ₹14,000 a kilo, up from ₹11,000 for last year, reflects gold's rising price. Although it costs that much money, the sweet is on demand not just in Amravati but all of Maharashtra.

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Unique sweets have become a tradition now during Diwali. People love having something special for Diwali," says Shopkeeper Chandrakant Popat. He adds, "This is gold-coated sweet drawing their attention as it has given a luxurious taste for the celebrations, but that response has been wonderful too.".

Markets of Amravati, which are swarmed by people who have thronged to get a glimpse and buy this sweet gold-coated Soneri Bhog, is an unforgettable addition to Diwali celebrations this year.
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