UP Social Media Policy: Yogi Government to Provide Influencers Up to ₹8 Lakh Per Month

The Uttar Pradesh government has approved a new policy for digital media, aimed at regulating content across platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. This policy establishes guidelines for addressing objectionable content and mandates legal action against agencies and firms responsible for publishing such material.

Under the new policy, the government will take legal measures against any content deemed indecent, obscene, or anti-national. The Cabinet approved the policy on Tuesday, setting forth rules for the display and promotion of digital content, including videos, tweets, posts, and reels. Agencies and firms involved in digital media will be listed and encouraged to advertise in accordance with the new guidelines.

The policy also specifies payment limits for account holders, operators, and influencers on various platforms. For X, Facebook, and Instagram, the maximum monthly payment limits are set at ₹5 lakh, ₹4 lakh, and ₹3 lakh, respectively. On YouTube, the payment limits for videos, shorts, and podcasts are ₹8 lakh, ₹7 lakh, ₹6 lakh, and ₹4 lakh, respectively.

This policy aims to effectively communicate the state’s developmental, welfare, and beneficial schemes and achievements to the public through digital and social media platforms.