Cars24 CEO Hiring Post Sparks Controversy: Delhi vs Bengaluru Debate Ignites
Vikram Chopra's "Delhi meri jaan" hiring post draws backlash, turning a recruitment ad into a regional language debate.
Cars24 CEO Hiring Post Sparks Controversy: Vikram Chopra, CEO of Cars24, has found himself at the center of a social media controversy after posting a job advertisement inviting engineers to "stay close to home" — specifically, Delhi. However, the seemingly innocent hiring post took an unexpected turn when Chopra turned it into a regional debate by asking potential applicants to email him with the subject line "Delhi meri jaan." The phrase, often used to show affection for the national capital, sparked reactions, with some netizens seeing it as an unnecessary Delhi vs Bengaluru or even Kannada vs Hindi/English debate.
Reactions to the "Delhi meri jaan" Phrase
The hiring post quickly went viral, with many questioning whether Chopra intended to stir up regional tensions. The phrase, which reflects strong affection for Delhi, was seen by some as an exclusionary move, with critics pointing out that it could alienate people from other regions, especially those from Bengaluru, where Cars24 also has a strong presence.
The Backlash on Social Media
The post drew mixed reactions. While some Delhiites praised the use of "Delhi meri jaan" as a proud expression of their city's identity, others criticized it for being divisive. The controversy highlights the delicate balance required in today’s highly sensitive digital environment, where even hiring posts can become flashpoints for broader regional and linguistic tensions.