Viraj Bahl Joins Shark Tank India: From Selling His House to Building Veeba Foods’ ₹1,000 Crore Empire

Viraj Bahl Joins Shark Tank India: The much-anticipated Shark Tank India Season 4 is set to premiere on January 6, 2025, exclusively on Sony Liv. Joining the esteemed panel of Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, and Peyush Bansal is Viraj Bahl, founder and managing director of Veeba Foods, a leading name in India’s FMCG sector.

Who Is Viraj Bahl?

Viraj Bahl is an entrepreneur whose journey epitomizes resilience and innovation. Starting his career at his father’s business, Fun Foods, Viraj played a pivotal role in its growth before stepping out to create his own legacy. His current venture, Veeba Foods, is a household name, producing high-quality sauces and condiments.

Viraj’s Early Life and Career

Roots in Food Industry: Inspired by his father’s factory visits during childhood, Viraj developed a passion for the food business. However, his father insisted he first prove his ability to support the family.
Education and Merchant Navy: Viraj graduated from Singapore Polytechnic in marine engineering and worked in the merchant navy, earning a lucrative salary of ₹3 lakh per month by 2002.

The Turning Point: Fun Foods Sale

In 2008, Viraj’s father sold Fun Foods to Germany’s Dr. Oetker for ₹110 crore, a decision Viraj opposed. This marked a professional setback but also ignited his determination to build something of his own.

Challenges and New Beginnings

Restaurant Venture: In 2009, Viraj launched a restaurant chain, "Pocket Full," but financial difficulties led to its closure by 2013.
Founding Veeba Foods: Determined to bounce back, Viraj and his wife sold their house to fund Veeba Foods in 2013, starting operations in Neemrana, Rajasthan.

Veeba Foods: A ₹1,000 Crore Success

Under Viraj’s leadership, Veeba has become a leader in India’s FMCG sector, with projected revenues of ₹1,000 crore for 2023–24. Known for its innovative and high-quality sauces, the company has established itself as a trusted brand.

Why Viraj Bahl Is a Perfect Fit for Shark Tank

Viraj Bahl’s entrepreneurial journey reflects determination, adaptability, and a keen understanding of business challenges. His experience in building Veeba from scratch makes him an invaluable mentor for budding entrepreneurs on Shark Tank India.