EU Rules Force Apple to Allow First Porn App on iPhone
Apple has strongly opposed a new porn app available on iPhones in the European Union, stating that the EU’s digital regulations are undermining consumer trust. The controversy follows the enforcement of the Digital Markets Act (DMA), which required Apple to allow alternative app stores on iPhones. As a result, AltStore has begun distributing an adult content app called Hot Tub, raising concerns over safety and Apple’s role as a content gatekeeper.
Apple Raises Concerns Over the Availability of a Porn App
Since the launch of the App Store in 2008, Apple has strictly controlled which apps can be downloaded. Steve Jobs once stated that keeping pornography off iPhones was a "moral responsibility." However, after the DMA law came into effect in 2022, Apple lost its ability to block alternative stores.
AltStore, backed by Epic Games, introduced Hot Tub, which it claims offers a "private and secure" browsing experience for adult content. Apple responded strongly, stating that such apps could pose safety risks, especially for minors. The company emphasized that while it was required by EU law to permit the app’s distribution, it does not endorse it.
Apple’s Notarization Process and Its Controversy
As part of the new system, Apple still conducts a notarization process to scan apps for cybersecurity threats. However, this process does not extend to content approval. AltStore claimed that since Hot Tub was notarized, it became the "world’s first Apple-approved porn app." This statement triggered Apple’s reaction, with the company firmly denying any approval and calling the claim misleading.
Epic Games and the Fight Against Apple’s Control
AltStore has received funding from Epic Games, the creators of Fortnite, who have been vocal critics of Apple’s strict app policies. Epic Games CEO Tim Sweeney supported the EU's stance, stating that Apple has historically misused its power to stifle competition. The situation has reignited debates over tech giants’ control over app distribution and the implications of EU regulations for digital security and consumer choice.
With Apple and the EU at odds over the porn app’s availability, the debate over digital regulation, app freedom, and content moderation is far from over. The unfolding events will likely influence future policies on tech regulation in Europe and beyond.
