BMW Motorrad To Raise Prices By 2.5% in India from January 2025
BMW Motorrad, the motorcycle arm of German luxury automobile manufacturer BMW, announced that it will raise the prices of all its motorcycles by 2.5% effective January 2025. The price rise is meant to counter increasing material costs and inflation, which have increased the company's cost of doing business.
Reasons for the Price Increase
The price hike of BMW Motorrad motorcycles is similar to actions taken by the brand in relation to its car models. In its statement, BMW asserts that the price hike is required in maintaining the high-quality standards and profitability for which the brand is recognized, so as not to compromise on offering quality performance and value to its customers even in the economic constraints of increasing production costs.
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BMW Motorrad in India
BMW Motorrad launched in India in April 2017 as BMW Group's local subsidiary. From here, it established a joint venture with the Indian company TVS Motor Company for the production of motorcycles in India. Today, the company is manufacturing a few highly popular models including BMW G 310 R, BMW G 310 GS, and BMW G 310 RR. The company has a well-established customer base for these models in India.
BMW Motorrad Lineup in India
In addition to Indian-assembled motorcycles, BMW Motorrad boasts a range of Completely Built-Up units that are shipped into India. These comprise high-performance machines such as the S1000 RR, S1000 R, R 1300 GS, F 900 GS, and F 900 GSA.
For the touring enthusiast, BMW has the BMW R 1250 RT, BMW K 1600 B, BMW K 1600 GTL, and BMW K 1600 GA. Its premium offerings include the R18 Transcontinental and the R12 motorcycles, which gain attention with their striking designs and superior performance features.
Apart from motorcycles, BMW Motorrad imports scooters to India too, such as the C400 GT and the all-electric CE 04. For sports touring enthusiasts, S 1000 XR, F 900 XR, and M 1000 XR are also present in India.
Impact of the Price Hike on BMW's Competitors
This move follows close on the heels of an announcement by BMW India about a 3% price increase on all its cars, to take effect from January 2025. Others in the luxury automaker list have followed suit with the same intention, like Mercedes-Benz India, which aims to raise prices on some models by up to 3% from January 1, 2025.
