Volkswagen Unveils Three EV Concepts Tailored for China: ID. Era, ID. Evo, ID. Aura

Volkswagen is making waves at the 2025 Shanghai Motor Show with the worldwide launch of three futuristic electric vehicle (EV) concepts—ID. Era, ID. Evo, and ID. Aura. These models fall under the company's "In China, for China" approach, focusing on innovation specifically designed for the Chinese market.

All three EVs draw inspiration from the ID. Code concept of last year and are meant to help Volkswagen increase its presence in China, the world's largest and fastest-growing EV market.

Volkswagen's New EV Lineup Explained

1. ID. Era (SAIC Volkswagen)

A spacious, three-row electric SUV with a traditional SUV shape and boxy stance. ID. Era mixes old-school design with new-generation tech, delivering up to 300 km of unadulterated EV range. An internal combustion engine is a range extender, increasing the vehicle's overall range up to 1,000 km.

2. ID. Evo (Volkswagen Anhui)

This SUV is aimed at youthful customers with sporty design and 800V electrical architecture catering to high-performance enthusiasts. This ID. Evo comes with edgy design lines such as brow-like LED DRLs and slim headlamps and serves up both looks and the latest EV technology. 

3. ID. Aura (FAW-Volkswagen)

A small electric sedan, ID. Aura is the first car to be based on the new CMP platform (Compact Main Platform). With angular body lines and a streamlined profile, the sedan provides a blend of traditional design and contemporary sophistication.

Tech-Forward & China-First Strategy

All three models integrate AI-driven autonomous driving technologies and are tailored specifically for Chinese consumers. Their styling diverges from Volkswagen’s global design language to resonate with local preferences.

These concepts are part of Volkswagen’s bold plan to introduce 30 new models in China by 2027, with 20 of them classified as New Energy Vehicles (NEVs)—a mix of pure EVs, plug-in hybrids, and range-extender EVs.

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