By giving clients a distinctive experience through its experience centres, Ather has continuously increased revenue. Consistently high-quality service is an additional benefit to sales. Ather sales surpassed 7,500 units in the previous month, growing 252.47% YoY and 7.82% MoM.
The price of these electric scooters is high. Despite this, they have consistently posted strong revenue growth throughout the years, particularly in 2022. Sales of Ather electric scooters are anticipated to surpass the 55k mark this year, representing an increase of more than 230% YoY. In contrast, its competitor Ola sold close to 1.5 lakh scooters in 2022.
New Ather Electric Scooter 2023
Ather has to introduce an electric scooter that costs between Rs 80k and Rs 1 lakh in order to increase sales. And it appears that we will soon have a new, reasonably priced Ather. On January 7th, 2023, the business will conduct its community day, during which a new product will likely be introduced.
A new electric scooter by Ather was discovered in testing earlier this year and appears to be functionally equivalent to the 450X Gen 3 premium brother.
Ather will probably release a new scooter at a lower price point than its present offerings since government subsidies will stop in the future. Costs associated with designing and creating a new chassis will be high. Therefore, the new scooter that is presently undergoing testing will probably employ steel or the same aluminium space-frame chassis as the 450X.
What about features like a touchscreen, smartphone compatibility, and similar ones? The majority of the functions included with the third version of the 450X are probably still available with Ather. Similar to how Ola S1 delivers the most of the features found in the more expensive S1 Air. Without these characteristics, Ather could have trouble competing in the market with products that cost between Rs. 80,000 and Rs. 90,000.
What Can You Expect?
Whether Ather will introduce the newly spotted cheap model or the maxi-styled electric scooter that was granted a patent in May 2021 is not yet known. There may not even be any new releases. As an alternative, Ather may simply release limited-edition Gen 3 450X models in different colour schemes.
If a new low-cost model is in the works as previously rumoured, it will contain about 2.5 to 3 kWh of power. What Ola provides with S1 Air at 2.5 kWh and S1 at 3 kWh is equivalent to this. The 450X Gen 3 delivers 3.7 kWh of battery, in comparison.
While the 450X Gen 3 is certified for a 146 km range, Ather’s future budget scooter may be able to travel about 100 miles on a single charge. There have been no official updates from Ather on these developments as of yet. When it is released, this new model will probably compete with the Rs. 80K Ola S1 Air.
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