German luxury manufacturer Audi, the Indian market for luxury cars will experience record sales this year, driven by economic expansion and greater intercity travel as a result of the nation’s expanding highway system. By the end of the decade, it is expected to reach one lakh units.
According to Balbir Singh Dhillon, head of Audi in India, electric vehicles will significantly contribute to generating new demand because new models and an increase in charging infrastructure – which is being built by both automakers and private operators – will entice more and more people to use green transportation.
According to Dhillon, “there is a strong demand for luxury automobiles, and we expect this to continue this year as well. Numbers will move over the previous peak of roughly 41,000 units (2022 sales were a round 38,000 units) that the sector had hit in 2018,” he said.
All of the major automakers selling luxury vehicles in the nation are represented, including Audi, Mercedes-Benz, BMW, Jaguar Land Rover, Lexus, Volvo, Lamborghini, Ferrari, Rolls-Royce, and Bentley.
According to Dhillon, the numbers will continue to rise due to a rise in personal mobility and economic activity.
Audi, which made the daring choice to stop selling diesel vehicles, saw a 27% increase in sales in 2022, selling 4,187 vehicles over 3,293 in the previous year.
The number of people may have been higher, according to Dhillon, but supply were limited because of shortages, notably those of semiconductors.
Even though fresh demand is steady and the firm is reintroducing some of most powerful models, such the Q3, which was introduced in the middle of last year, the company still has a large backlog of deliveries. We anticipate double-digit growth even in this year as business remains strong.
As it intends a vigorous expansion in green technologies, Dhillon claimed that Audi is also thinking about localising electrics in India. “Although electrics only made up about 2% of all passenger vehicle sales last year, we predict that by 2030 they will account for 50% of luxury vehicle sales. Audi anticipates that the greens will contribute similarly to its sales by then
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