BMW is all set to collaborate with India Art Fair 2022, will design a new car wrap for new BMW car

BMW
Image credits: Google

New Delhi: The annual India Art Fair is all set to start from 3 to 6 February 2022 at NSIC Exhibition Grounds, New Delhi. The much-awaited show will showcase modern and contemporary art from South Asia.

BMW India has announced a collaboration with India Art Fair 2022 and will be the Presenting Partner for its upcoming 13th edition. The partnership will focus on growing India Art Fair’s digital presence and audiences.

BMW tweeted ‘The Future is Born of Art Commission -our newest collaborative project with

@IndiaArtFair

.

The first-of-its-kind commission will design a car wrap for a new BMW car that will be launched at #IndiaArtFair 2022.

The winner will be selected by both a jury and you! #StayTuned!’

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After the collaboration with BMW, India Art Fair introduces this year’s ARTISTS IN RESIDENCE program that will feature a strong line-up of talks and live participatory workshops. Artists will be allowed to take part for Indian photographer, performance, and feminist artist Indu Antony (Bangalore), recent Inlaks Fine Art Awardee, textile artist, and sculptor Gurjeet Singh (Chandigarh), multidisciplinary artist Arpita Akhanda (Santiniketan), etc.

Earlier, Vikram Pawah, President, BMW Group India commented, “For over 50 years, various global cultural initiatives have been an integral part of BMW Group’s social sustainability. Taking this commitment forward, BMW India has valued and nurtured cultural engagements and co-operations with leading art platforms in the country. Our resolve to strengthen intercultural platforms of creativity in the fields of art, music, design, and architecture remains undeterred. The world around us is transforming amidst challenging times and art serves as a constant source of creative inspiration and hope. BMW India is delighted to present the latest edition of the India Art Fair in its new avatar for connoisseurs of art and automobiles.”

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