The 765LT Spider was recently unveiled by McLaren during the opening of its first store in India, joining the GT and 720S models that had previously started to be sold here following a soft launch earlier this year. The Artura, the British automaker’s first hybrid, is scheduled to debut in the beginning of 2023.
In addition to expanding its product line, the company also intends to increase its presence in India. Paul Harris, McLaren’s managing director for APAC and China, said this to Autocar India at the inauguration: “We are equally balanced with our market share in the US and Europe, but we see the growth opportunity in Asia at the moment.” The brand has a lot of initiatives planned now that a local dealer is in place.
Roadshow for McLaren India and dealer promotion
A roadshow with stops in seven cities will shortly begin, allowing both consumers and admirers to interact directly with the vehicles, including the limited-edition 765LT Spider. The brand acknowledges that it needs to expand but currently only has one shop in India. Harris asserts that getting the beginning right is more important than doing it elsewhere because “we would never say never to someplace else, but we would prefer to keep this the centre of the brand experience here, get it right, and then move it everywhere.”
Lalit Choudhary, executive chairman of Infinity Cars, continued, “The present mandate is obviously to get this initial step exactly correct, and right now we have the McLaren experience here, the proper kind of demo car selection, and McLaren trained employees, including flying medics.” Choudhary did not completely rule out expanding, stating, “but of course we can spread out in due course, depending on volume.” As a result, the business will solely be based in Mumbai for the time being.
Indian clients’ experiences with the McLaren
McLaren is also enthusiastically promoting its “Brand Experiences” to customers in India. Through these events, current and future customers can test drive a variety of McLaren vehicles on racetracks all over the world over track days or weekends that have been especially planned and organized. Additionally, it offers Arctic ice driving experiences, and according to Matthias Weiskopf, McLaren’s regional business manager, four Indian clients have already registered for the Finnish event in February 2023.