Ola Electric is preparing for the future after releasing Move OS 3 for its users. Recently, the business introduced the S1 Air, an electric scooter with a cheap starting price of Rs. 80,000. (introductory). By doing this, Ola will be able to reach a wider range of potential customers with EVs.
Ola has advanced in the game despite obstacles like suspension failure, software bugs, etc. With more than 16,000 units sold under its name in the previous month, it is now India’s top-selling electric 2W brand. In a blog post, Ola CEO Bhavish Aggarwal stated that the adoption of 2W EVs rose from 1% to 6% in just one year.
150,000 scooters by 2022
According to Ola Electric, they sold about 50,000 electric scooters in 2022. In 2023, this figure is projected to rise. Ola’s future roadmap, which includes cars in the 2W and 4W realms as well as the mass market and luxury divisions, was extensively detailed in the same blog post.
Aggarwal never missed an occasion to symbolize “The end of ICE era,” and this blog post was no exception. By 2025 and 2030, Mission Electric by Ola plans to replace all 2W with e-2W and all 4W with e-4W. With developing markets like India, this is not totally viable, but there is still hope.
The Indian government has given Ola the right to produce batteries with a 20 GWh maximum capacity under the ACC PLI initiative. This will be Ola’s first move toward making EVs available to the general public. Battery costs will decrease with locally designed and built batteries and significant localization, lowering the overall cost of an EV.
Six upcoming Ola goods were displayed in the blog post, all of them fell into distinct pricing ranges and market groups. In order to get things started, Ola plans to launch a mass-market electric scooter in 2023. This will be directed at ICE scooters with a displacement of up to 110cc, which are typically priced at roughly Rs. 70,000.
Ola will begin selling electric bikes in 2024. The business plans to first introduce a high-end motorbike that would probably appeal to aficionados, followed by an electric motorcycle for the broader market that may appeal to affluent commuting shoppers. Ola will debut a high-end electric vehicle in 2025, followed by a high-end electric SUV, as has been teased several times.
Last but not least, Ola will enter the mass-market electric car industry in 2026, which will be much more common than it is now. Tata Motors now rules the Indian market for electric vehicles. It remains to be seen how Ola’s vision will materialize into a workable future.
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