The AVINYA concept has brought the media to a frenzy , with every one excited as well as a little intrigued by the product. The question now is how is Tata going to pull this feat of engineering with the existing infrastructure. Tata have brought AVINYA as a look down the route to future, the car is based on gen 3 platform that Tata has developed. An ingenious platform that would help the manufacturer in producing offerings for the different segments following the same architecture. The production spec version (if there ever would be one) will be launched by 2025.The expected driving range of these vehicles would be 500Km’s
The challenges with the production of AVINYA
There has been a ongoing tussle in the market about how realistic Tata has been in show casing the future that sits right on the cusp. 2025 is not that far of and to produce the vehicle like the AVINYA in such a small amount of time for tat would be a Herculean challenge.
To inculcate all the features and design cues showcased Tata would have to drive the prices of the car up which would be a challenge in market like ours. Seldom do we get to see the features showcased in the concept vehicles in the actual production spec variants of the car. The new orientation of the doors itself would be un-achievable feat for a production spec vehicle with the kind of prices Tata sell cars at. Plus the all voice controlled interior department might be a bit too much for us Indians who still prefer a screens as big as possible in the fixed in the dash of our cars. Plus the design the overall length and the height also seem unrealistic for the market at the time. The CURVV concept seemed a little bit more practical. If Tata really does bring the AVINYA as shown Tata would really change the market for EV’s raising people’s expectations beyond belief. While the AVINYA has brought all the attention to Tata the brand would have o really focus on their next offering as any faltering mistake would be highly critiqued as the brand is being held to a higher standard.
The Origin of the Name
The word AVINYA has been taken from Sanskrit it means innovation and in the launch EV a big deal was made out of the fact that in middle of the word AVINYA there is IN which supposedly according to A-list Tata officials is a symbol of the brands Indian roots. The new logo stretches along the façade of the car emphasizing its width. Although Tata’s fans might be exited that the logo would make it to their next gen safari but it wouldn’t, this logo would probably be kept only for the Electric mobility vehicles.
The Design Architecture
The design of the vehicle is quite revolutionary; it’s hard to even imagine something with similar outlandish design on the Indian roads. The car as of now is finished in a dual tone black and golden shade but the production spec would offer different shades of course. The car has some profoundly designed rims that have been constructed meticulously to match the futuristic design of the vehicle.
Tata has been rather hush about the vehicles power train or the changes the brand is about to bring in the terms of charging and range extension. The whole launch AV was rather spilled with opinions about wellness in EV mobility and the unification of AI, software, machine learning and internet of things in the future vehicles.
Tata plans to bring the new range of electric vehicles based on the same architecture by 2025, and these would change the EV game forever. With people now already accepting the new way of mobility to be EV these products would definitely brig the market to a newer horizon that is greener and way more efficient.
The Reality at present
The architecture and the design showcased by Tata are good to attract headlines as well as hog attention, but when it comes to execution to bring the AVINYA in similar state of form as shown would be a challenge for the brand as, brand’s own chain of dealers as well as service stations which are already regularly a part of speculations. Might not be as aware of new tech. It would become an immediate duty for Tata to manage as well as train a new chain of dealer line like Suzuki did with NEXA or to train the exiting one for such futuristic products.
When such futuristic elements do not get funneled out to actual cars the brand is going to sell, the brand might have to face critique.
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