Swiggy Instamart Saree Order Sparks Viral Buzz on X During Onam Festivities

BENGALURU (Sept. 17) — A last-minute saree order placed on Swiggy Instamart has captured widespread attention on social media, as a Bengaluru woman prepared for Onam festivities. The story, shared by X user Neerja Shah, has sparked a massive reaction online, garnering thousands of views and interactions.

Onam, celebrated across India, often sees people scrambling for last-minute shopping to perfect their holiday preparations. This year, a Bengaluru resident took to Swiggy Instamart just before midnight on September 15 to order a saree for the festival. Neerja Shah shared her experience on X, noting, “Ordered a saree at midnight from @SwiggyInstamart for Onam. I love Bangalore, istg.”

The post quickly went viral, attracting over 34,000 views, around 400 likes, and numerous comments. Swiggy Instamart responded to the buzz with a playful comment on the platform, saying, “Send us a bit of that Onam feast too.”

The viral post has sparked a wave of responses from X users, including one who shared their own last-minute purchase experience: “I ordered a pressure cooker just hours before taking a flight to New York for friends.” Another user inquired, “Was your saree fall and edging well done?” while others expressed interest in discussing the experience further via direct messages.

The incident highlights the growing trend of using delivery services for urgent holiday preparations and underscores the increasing engagement of users with food and retail apps during festive seasons.