How Ratan Tata Made Tata Salt a Household Name with 'Desh Ka Namak

New Delhi: The late Ratan Tata, an iconic leader of the Tata Group, left behind a legacy that touched the lives of millions of Indians. Among his many contributions, one of the most impactful was the creation of Tata Salt, also known as Desh Ka Namak. Launched in 1983, Tata Salt became India’s first branded iodized salt, addressing widespread iodine deficiency in the country.

Ratan Tata's focus wasn’t just on building successful products but also on improving the health and well-being of the nation. Tata Salt, known for its consistent quality and affordability, quickly became a staple in Indian households, trusted for its ability to improve health while maintaining an affordable price point.

A Visionary Product

The Tata Group began salt production in 1927 in Okha, Gujarat, but it was under Ratan Tata’s leadership that Tata Salt became a household name. In response to the rising iodine deficiency in India during the early 1980s, Tata Chemicals launched iodized salt in packets, making high-quality salt accessible to every family. The result was a healthier population, and Tata Salt soon became a symbol of reliability in Indian kitchens.

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