Days After Ratan Tata’s Demise, Noel Tata Revamps Tata CLiQ into Tata CLiQ Fashion: A Bold Challenge to Mukesh Ambani’s Reliance Retail!
New Delhi: Tata group company Noel Tata has led the rebranding of Tata CLiQ to Tata CLiQ Fashion, in line with its fashion-first approach. The new brand identity places the Tata Group's e-commerce offering squarely as a head-to-head competitor to Mukesh Ambani-led Reliance Retail in India's fast-growing fashion and lifestyle sector.
What is New in Tata CLiQ Fashion?
The rebranding includes a makeover on the visual as well as user experience front:
Fresh Logo and Packaging : Super modern designs reflecting its fashion-forward approach.
Enhanced User Experience: Optimized app and website for seamless browsing.
Specialized Focus: Shift from a general marketplace to a vertical platform dedicated to fashion and lifestyle.
Catalog: Tata CLiQ Fashion carries 6,000+ brands. The categories the fashion store features are as follows:
Apparel, Footwear & Accessories
Beauty and grooming products
Gadgets and home essentials
And, of course, curated stores serve the needs of specific consumers: a Sneaker Store, Indie Finds, Lingerie Store, and even a Wedding Store.
A Strategic Pivot at Its Heart, with Innovation
Tata CLiQ Fashion CEO Gopal Asthana addressed the rebranding's vision:
"Our new identity reflects our commitment to offering curated fashion that empowers individuality and bold self-expression. With virtual try-on features and hyper-personalization, we aim to deliver a more immersive and cutting-edge shopping experience."
Future upgrades for the platform include:
Virtual Try-On Features: allows the customer to visualize the product before the purchase
Hyper-Personalization: Triggers recommendations for individual shoppers
These features will be able to differentiate Tata CLiQ Fashion in a highly aggressive e-commerce landscape.
Taking on Reliance Retail
This bold move positions Tata CLiQ Fashion as a direct rival to Reliance Retail, led by Mukesh Ambani’s daughter, Isha Ambani. Known for its innovations, Reliance Retail has been a dominant force in India’s fashion market, but Tata CLiQ Fashion’s pivot could disrupt the sector.
A Tribute and Transformation
The rebranding happened after the death of Ratan Tata in a moment that marked the legacy of Tata Group. Transformation of Tata CLiQ Fashion reflects the needs to be an evolving group with the time and a consumer-driven model.
