Did ATEEZ’s Hongjoong Diss HYBE’s Bang Si Hyuk? KQ Entertainment Breaks the Silence

The K-pop industry is abuzz with speculation after the release of the collaboration single SMB by ATEEZ member Hongjoong and American rapper Odetari. Fans and industry insiders have been analyzing the track’s lyrics, with some suggesting that they might include disses directed at HYBE Labels chairman Bang Si Hyuk, also known as "Hitman Bang."

KQ Entertainment's Response to the Controversy

When approached for clarification, ATEEZ's agency, KQ Entertainment, declined to comment. Speaking to TV Report on January 15 KST, a representative stated, “We have no comments to offer.” This statement has further fueled curiosity among fans and the media regarding the true intent behind the lyrics.

The Alleged References in SMB

The controversy stems from specific phrases in the song, such as “You think you’ve made it, hitman” and “Watch your back / Du-du-du, Bang.” These lines have been interpreted by some as direct references to Bang Si Hyuk, given his nickname “Hitman Bang” and prominence in the K-pop industry.

Adding to the intrigue, the issue of 'Weekly Music Industry Reports,' created by HYBE Labels and leaked to the public last year, resurfaces. These reports, which detailed strategies and evaluations of competing groups, reportedly did not mention ATEEZ, leading fans to question if the lyrics in SMB were a subtle response to the exclusion.

Fans’ Reactions and Online Speculation

The lyrics have divided opinions among fans. While some argue that the references are coincidental and open to interpretation, others believe Hongjoong may have intended to express his frustrations through the track. The discussion has trended on social media, with fans dissecting every word and looking for hidden meanings.

The Bigger Picture in K-pop Rivalries

This controversy highlights the competitive and high-stakes environment of the K-pop industry. Rivalries among labels and artists often play out in unexpected ways, from chart battles to subtle lyrical digs. Whether or not Hongjoong’s lyrics were directed at Bang Si Hyuk, the debate underscores how deeply fans and media engage with the artistry and business of K-pop.