Bhool Bhulaiyaa 3’s ₹135 Crore OTT Deal: Kartik Aaryan’s Spooky Success Already Breaking Records!

Kartik Aaryan’s much-awaited film Bhool Bhulaiyaa 3 is set to hit theaters this Diwali, on November 1. Starring an impressive cast including Vidya Balan, Tripti Dimri, and Madhuri Dixit, this horror-comedy is already creating excitement among fans. The film’s posters, released earlier, have managed to stir up both fear and excitement, leaving audiences eagerly waiting for the trailer.
Bhushan Kumar’s Record-Breaking Deal
Before its theatrical release, Bhool Bhulaiyaa 3 has already made headlines with a massive non-theatrical deal. Producer Bhushan Kumar has struck one of the biggest deals in the history of the franchise and Kartik Aaryan’s career. The deal includes satellite, digital, and music rights, which have been sold for a whopping ₹135 crores.
Budget Covered Through Pre-Sales
A significant portion of the film’s budget has already been recovered through pre-sales of non-theatrical rights. The movie, excluding print and publicity costs, was made with a budget of ₹150 crores. With just ₹15 crores left to break even, the team, including director Anees Bazmee, is leaving no stone unturned in promoting the film on a large scale. Sources indicate that the back-end deals have provided a significant cushion for the film’s financial success.
Grand Trailer Launch on October 6
According to reports from Bollywood Hungama, the trailer of Bhool Bhulaiyaa 3 will be released on Sunday, October 6, at a grand event. The entire cast, including Kartik Aaryan, Tripti Dimri, Vidya Balan, Madhuri Dixit, and director Anees Bazmee, will be present at the launch. This event is expected to further heighten the excitement surrounding the film.
Box Office Clash with ‘Singham Again’
The real challenge for Bhool Bhulaiyaa 3 comes in the form of its competition at the box office. Rohit Shetty’s action-packed entertainer Singham Again, starring Ajay Devgn, Akshay Kumar, Ranveer Singh, Kareena Kapoor Khan, Deepika Padukone, and others, is set to release around the same time. Singham Again has also made a hefty ₹200 crores by selling its satellite, digital, and music rights. This box-office clash between two big-budget films is sure to capture the attention of moviegoers this Diwali.
Conclusion: A Festive Clash to Watch Out For
As both films prepare for their grand release, audiences can expect an exciting Diwali at the box office. While Bhool Bhulaiyaa 3 promises a blend of horror and comedy with an impressive star cast, Singham Again brings the thrill of action and drama with a multi-star ensemble. It’s a festive season that movie lovers won't want to miss.
This emotional rollercoaster, combined with its financial strategies and high anticipation, positions Bhool Bhulaiyaa 3 as a must-watch film for 2024.