Salman Khan’s ‘Bigg Boss’ always manages to keep the viewers hooked on to their television sets throughout its three-and-a-half month stint on the small screen. This is the only show which creates buzz even before its launch. While the fans remain excited to know which celebs will get locked inside the ‘BB’ house, advertisers are always ready to associate with the show. Love or hate but you can’t debate that ‘Bigg Boss’ is the biggest and most popular reality show on Indian television. The last season of ‘Bigg Boss’ created history as it set the TRP charts on fire despite airing at a late night time slot.
The contestants, be it Sidharth Shukla, Shehnaaz Gill, Asim Riaz or Rashami Desai, remained in limelight even after the show went off air.
It’s not that ‘Bigg Boss’ only receives bouquets from all the corners; the show faces an equal amount of flak/ on social media. But what is it that makes the show resonate with the viewers?
It is said ‘Content is the King’ and in this article, we will discuss the same. The makers of popular reality show try to introduce an exciting line-up of contestants everywhere. From a popular TV bahu to a singer, you will find people belonging from all the fields inside the ‘BB’ house. You will find more TV celebs fighting among themselves to lift the winner’s trophy as Bollywood stars are still skeptical to participate in the show. The contestants drive the show and provide the much need ‘tadka’, which is required for TRPs. And mind you, when we talk about content, it is not mere fights or drama, there’s much more. From contestants getting intimate on national television to screaming at each other like monkeys, the show offers everything on one platter.
‘Bigg Boss’ is the only show on Indian television which enjoys a significant fan following among different age groups. A female viewer watching ‘YehRishta Kya Kehlata Hai’ on Star Plus is also likely to watch ‘Bigg Boss 14’ on Colors.
The tasks in ‘Bigg Boss’ also play an important role in grabbing eyeballs. We need to give due credit to the creative team for introducing tasks and activities that test the personality of a contestant.
We might not admit it but we love gossip and even crave to know how celebs are in real life. Last year, Rashami Desai’s personal life became the talk of the town after it was revealed that Arhaan Khan is already married. The revelation set several tongues wagging and social media was flooded with throwback photos of Arhaan and Rashami.
Just like politics is discussed everywhere, you will find people talking about ‘Bigg Boss’. The viewers are interested in knowing what a celeb will do in a particular situation. After he/she takes the decision, the same viewers will judge them. Interestingly, the contestants tend to gain a loyal fan following over the course of the show and their followers come forward to support them no matter what happens.
Every year when the show launches, fans are quick to react and declare the season a flop. However, their perception changes after the show picks up pace and the ‘real’ side of the contestant comes out.
Why is ‘Bigg Boss’ so popular? Why is ‘Bigg Boss’ such a hit? Why do people watch the show? Trust me, there is not a single reason. Every ‘BB’ viewer will have a different story to tell you.
The success of the show is not only limited to the Hindi speaking belt; Endemol has launched several seasons of the show in Marathi, Bengali, Kannada, Tamil and Telugu. And you can check the ratings, the Telugu, Kannada and Tamil versions have performed quite well in terms of numbers.