BTS Jin Becomes Gucci’s New Global Brand Ambassador

The upscale clothing brand Gucci announced on August 7, 2024, that Jin, a part of the well-known K-pop group BTS, will be serving as their newest worldwide brand ambassador. The deep link between the worlds of high fashion and music is highlighted by this joyful news, which represents an important milestone for both Jin and Gucci.

Sabato De Sarno, Creative Director of Gucci, expressed his excitement for Jin's new position by saying, "Jin's style is incredibly distinctive, and his warm and kind personality is truly magnetic." We are even more delighted to be travelling this journey with him because he is a kind and remarkable musician who has the power to move listeners." Gucci has a great deal of respect for Jin, as evidenced by this compliment, which recognizes both his style sense and his significance as a worldwide artist.

Jin’s Relation with Gucci 

Jin has a history of wearing Gucci, and he has commended the company for its "iconic" reputation as well as its "long-standing heritage and modernity." With his description of his relationship with Gucci as "meaningful and thrilling," Jin demonstrated his profound admiration for the brand's fusion of classic and modern design. His fondness for Gucci highlights how well his own style complements the brand's image.

Jin becomes a member of a select group of well-known Koreans who represent Gucci as ambassadors, including Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park. This action is a component of Gucci's larger plan to strengthen its cultural influence and increase its market share in Korea. The company's 'Gucci Cultural Month' program, which will go live in Seoul on October 15, will further demonstrate its dedication to honoring and assimilating with Korean culture.Fans and fashionistas alike are excitedly awaiting Jin's new voyage with Gucci, wondering how his distinct style will impact and motivate the luxury brand's upcoming collections and advertising campaigns.