CBFC Removes Akshay Kumar’s Nandu Anti-Smoking Ad After 6 Years – What’s Replacing It?

Audiences will no longer see Akshay Kumar’s familiar face in the anti-smoking advertisement, affectionately known as the Nandu ad, before movies in theatres. A new report from Bollywood Hungama reveals that the Central Board of Film Certification (CBFC) has decided to discontinue the ad, replacing it with a new campaign. The reason behind the removal of Akshay's ad remains unclear.

A New Anti-Smoking Campaign Takes Its Place

The new anti-smoking advertisement, which replaces Akshay Kumar’s ad, focuses on how quitting tobacco can lead to positive changes in the body within just 20 minutes. This fresh ad premiered with the release of films like Jigra starring Alia Bhatt and Vicky Aur Vidya Ka Woh Wala Video featuring Rajkummar Rao and Triptii Dimri last Friday.

The iconic Nandu ad had been running in theatres since 2018, coinciding with the release of Akshay’s film Gold and his socially impactful movie Padman. The advertisement helped spread awareness about health and hygiene, making it a memorable part of the cinema experience for many.

A Look Back at the Nandu Ad

The original anti-smoking ad featured Akshay Kumar speaking to a man named Nandu, played by actor Ajay Singh Pal, who was smoking near a hospital. In the ad, Akshay confronts Nandu and explains how the money he spends on cigarettes could be better used for sanitary pads for his wife. The message was both impactful and educational, promoting healthier choices in a light-hearted manner.

Over the years, the ad became a staple in theatres, with audiences memorizing its lines after watching it repeatedly for six years. The playful interaction between Nandu and Akshay resonated with many viewers, making the ad not only informative but also entertaining.

Fans React to the Change

The removal of the Nandu ad has sparked reactions from regular moviegoers who had grown fond of it. An official from a multiplex told Bollywood Hungama, “It was my favorite anti-smoking ad as it gave out an important message without any disturbing visuals. It also used to be amusing to see moviegoers repeating the dialogues from the ad. After all, they were watching the ad for six years. The moviegoers had memorized all its lines! I am sure I and many others will surely miss the ad.”

While the new ad brings a fresh perspective on the dangers of smoking, many fans of the old ad are expressing nostalgia for the familiar faces and messages they saw for years in the cinema.

The Impact of Akshay’s Social Messages

Akshay Kumar has long been known for using his platform to promote social causes through his films and other media. His 2018 film Padman, based on the life of Arunachalam Muruganantham, who created low-cost sanitary pads for women in rural areas, was widely praised for raising awareness about women’s health. The Nandu ad was an extension of this message, focusing on personal health and hygiene, while also addressing the dangers of smoking.

Although the Nandu ad has been removed, Akshay Kumar’s influence on promoting health and wellness continues, as his fans remember his commitment to social issues through his films and public service messages.

Conclusion: A Memorable Ad Comes to an End

While the new anti-smoking campaign brings a fresh approach, many moviegoers will miss the iconic Nandu ad featuring Akshay Kumar. Its simple but effective message, combined with a touch of humor, made it a memorable part of the cinema experience for six years. As the new ad begins its run, it will take time for audiences to adjust, but the message of healthier living remains just as important.