ADOR Takes Legal Action: Can NewJeans Sign Ads Without Agency Approval?

ADOR, the agency managing popular K-pop group NewJeans, has filed an injunction to prevent the group’s members from independently signing advertising contracts. This legal step underscores the agency’s commitment to maintaining its status as the exclusive management company for NewJeans amidst ongoing disputes.

The Legal Battle for Exclusive Management

The injunction was submitted to the Seoul Central District Court as part of a broader legal strategy to affirm ADOR’s exclusive rights over NewJeans. The issue stems from a lawsuit filed by ADOR on December 3, 2024, seeking confirmation of the validity of its exclusive contract with the group. Until the first trial concludes, ADOR aims to ensure that NewJeans members cannot engage in independent promotional activities without agency approval.

ADOR stated, “This injunction was filed to prevent confusion and potential harm to advertisers and other third parties, as the members have unilaterally declared the termination of their contracts and have been attempting to sign independent agreements.” The agency emphasized that it remains the rightful management company, fully supporting NewJeans’ entertainment activities and maintaining that their contracts are legally binding.

Protecting Brand Integrity and Market Stability

The agency expressed concerns over the implications of NewJeans’ independent actions. ADOR noted that if such activities continue, it could damage the group’s brand value and create a crisis for the agency. Furthermore, ADOR warned that setting a precedent where artists can unilaterally terminate contracts could destabilize the K-pop industry.

“This could discourage investment in the entertainment industry and hinder the global growth of K-pop,” the agency added.

Commitment to Collaboration and Future Plans

Despite the ongoing legal dispute, ADOR has reiterated its commitment to supporting NewJeans and fostering their success. The agency revealed its plans for the group’s 2025 activities, which include a new album release and a fan meeting. ADOR also highlighted its openness to communication, hoping to work collaboratively with the members to carry out these plans.

The Broader Industry Impact

The injunction reflects ADOR’s effort to uphold industry standards and protect contractual agreements. By taking this legal step, the agency aims to safeguard not only its interests but also the broader stability of the entertainment sector.

ADOR’s statement concluded, “Our priority is to continue supporting NewJeans and ensuring their success. We remain committed to resolving this matter responsibly and working toward a positive outcome for all parties involved.”