Netizens Wonder Why Coca-Cola Chose NMIXX’s Haewon for the New Korean Campaign - See Video

The latest Coca-Cola advertisement focuses on how young people sometimes need a little boost in their daily lives. The ad talks about those small, boring moments when you need something refreshing—and Coca-Cola wants to be that pick-me-up.

To send this message, Coca-Cola picked NMIXX’s Haewon and content creator Pani Bottle as the faces of this Korean campaign. According to Coca-Cola, both of them inspire people with their talents and bold personalities. They’re seen as role models who try new things and stay positive.

Was NJZ Removed as Coca-Cola’s Model?

Because this new ad didn’t include NJZ (NewJeans), fans started asking if they were removed due to their recent problems with their agency, ADOR.

Last October, NJZ announced they wanted to end their contract with ADOR. However, the court supported ADOR’s request to stop the group from promoting independently. This situation has limited what NJZ can do as a group for now.

This led many to believe that Coca-Cola dropped them, but that’s not exactly true.

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Coca-Cola Explains the Change in Models

In a response to the media outlets, Coca-Cola made it clear that NJZ is still their global ambassador. The ad with Haewon is just part of a domestic campaign for Korean audiences.

So, Haewon isn’t replacing NJZ, she’s just part of a different campaign meant for a different market.

With her bright smile and cheerful energy, Haewon from NMIXX is a perfect fit for this feel-good campaign. She brings a refreshing vibe to the ad, which matches Coca-Cola’s message perfectly.

Meanwhile, NJZ (NewJeans) continues to be a huge part of Coca-Cola’s global branding. Fans of both groups can look forward to seeing them shine in their own ways—one in Korea, and the other around the world.