Lee Jong Suk Becomes Global Ambassador for BOSS: What to Expect

On August 29, Lee Jong Suk’s agency, Ace Factory, announced that the popular Korean actor has been appointed as a global ambassador for BOSS. BOSS is a leading brand in the international fashion industry, well-known among fashion enthusiasts worldwide.

Lee Jong Suk in BOSS’s All-Star Campaign

As part of his new role, Lee Jong Suk recently took part in a campaign in London for BOSS. This campaign is for the 2024 fall/winter season and is inspired by CorpCore, a trend that combines corporate and casual styles. The campaign, titled “All-Star,” emphasizes that finding one’s voice and becoming a "BOSS" is not a one-time event, but a lifelong journey.

Lee Jong Suk is in prestigious company for this campaign. He is featured alongside international celebrities such as soccer star David Beckham, Nigerian singer-songwriter Burna Boy, Brazilian supermodel Gisele Bündchen, legendary model Naomi Campbell, and Italian tennis player Matteo Berrettini.

Celebrating 14 Years of Lee Jong Suk’s Career

Next month, Lee Jong Suk will celebrate his 14th debut anniversary with a special exhibition titled “Invitation to With.” This event will take place from September 4 to 8 on the 4th floor of COEX Atrium in Seoul. Fans can attend the exhibition for free, making it a must-visit for those who have followed Lee Jong Suk's career over the years.

Lee Jong Suk’s partnership with BOSS further solidifies his status as a global fashion icon, and his upcoming exhibition is a testament to his lasting impact in the entertainment industry.