Min Hee Jin vs ADOR: Former CEO Pushes for Comeback, Rejects 'Toxic' Proposal
On September 25, ADOR held a board meeting to extend Min Hee Jin’s term as an internal director rather than reappoint her as CEO. The meeting came on the day when NewJeans, the K-pop group under ADOR, had set a deadline for their demands from HYBE to be met. Min Hee Jin, a key figure in shaping NewJeans’ success, expressed dissatisfaction with ADOR’s proposal and her intention to return to her former position as CEO.
What Happened During the ADOR Board Meeting?
The board of directors at ADOR proposed extending Min Hee Jin’s role as an internal director for three years, which would allow her to continue as the lead producer for NewJeans. However, Min Hee Jin responded to this move with a statement revealing concerns over the terms of the contract, calling some provisions “toxic.” She described the offer as mere “wordplay” and expressed reluctance to accept a flawed contract that could hinder NewJeans’ artistic freedom.
Min Hee Jin’s Statement on Returning as CEO
In her statement, Min Hee Jin expressed her frustration with how the situation was being handled. She emphasized the need for clear contract terms and transparency in negotiations, particularly regarding NewJeans’ future activities. Min Hee Jin’s legal representation, Marcol Consulting Group, conveyed her disappointment, noting that ADOR’s proposal did not address key concerns, including the unilateral right to terminate the contract.
Min Hee Jin made it clear that she is unwilling to extend her role as an internal director under these conditions. Her ultimate goal is to return as CEO, where she believes she can better safeguard the interests of NewJeans and protect the label from what she sees as irrational actions by HYBE, the major shareholder in ADOR.
Why Min Hee Jin’s Role Matters to NewJeans
Min Hee Jin has been instrumental in shaping NewJeans, a group that has quickly gained popularity since its debut. As their lead producer, her creative vision has driven the group’s success, and her role as CEO ensured she had the authority to protect the group’s artistic direction. Losing her position as CEO could significantly impact how NewJeans’ career develops, making her return as CEO a critical issue for fans and the group itself.
Min Hee Jin’s statement also highlighted concerns over ADOR’s and HYBE’s media tactics. She accused them of using “media play” to manipulate public opinion and undermine her position. According to her legal team, these tactics are meant to create division between her and NewJeans, a move that she sees as damaging not only to her reputation but also to the group’s future.
Min Hee Jin’s frustration is evident as she calls for sincere negotiations and transparent communication with ADOR and HYBE. She firmly believes that her return as CEO is necessary to ensure that NewJeans and other label artists can continue their work without interference.
The Future of ADOR and Min Hee Jin’s Leadership
As the internal conflict continues, the fate of Min Hee Jin’s leadership at ADOR hangs in the balance. With HYBE, as the major shareholder, having the final say in her reappointment, it remains unclear whether she will return to her role as CEO or continue as an internal director. Min Hee Jin’s commitment to NewJeans and her passion for guiding the group’s future make her fight to regain the CEO position a matter of great significance for fans and the K-pop industry.
