Salman Khan films and Zee Entertainment Enterprises have pledged to donate the revenue generated from their upcoming film ‘Radhe: Your Most Wanted Bhai‘ towards COVID relief work. This film will release of the occasion of Eid, on May 13, 2021. Pther than having a theatrical release, the film will also be available on the pay-per-view broadcast platform Zee Plex.
The producers of the film have decided to donate the revenue through GiveIndia. The donation will be used to provide essential medical equipment ranging from oxygen cylinders, concentrators and ventilators to those in need. The companies will also provide support to the families of daily wage earners who have been affected due to the pandemic.
Salman Khan Films’ statement:
“We are glad to be a part of this noble initiative, to contribute our bit towards the nation’s fight against Covid-19. Since the last year, we have been consistent in our efforts towards fighting COVID-19, since this unprecedented crisis struck our country and the world,” a spokesperson of Salman Khan Films said.
“Very importantly, we have also come to realise that holding up the release of a pre-shot film may not help us in any way but using its proceeds towards fighting the pandemic is a more suitable and pragmatic approach. ‘Radhe’s’ release on ZEE5 and ZeePlex will empower us to contribute more in these extremely difficult times,” he added.
CLICK HERE for latest entertainment stories!
ZEE’s statement:
A Zee spokesperson stated, “The Nation is going through an extremely challenging situation and as a responsible corporate, Zee stays committed towards taking all the necessary steps to strengthen the fight against Covid-19. At Zee, we believe in not only providing extraordinary entertainment to our viewers, but also going beyond the business to undertake meaningful and focused efforts to drive positive change across the Country. We sincerely hope that the support from the release of the film Radhe, will help amplify the resources to provide vital relief efforts to people affected by the pandemic.”
Radhe features Salman Khan in the titualr role of a one-of-a-kind cop. Playing an encounter specialist, he will also be seen trying to woo his co-star Disha Patani in the film. Jackie Shroff, Randeep Hooda and Gautam Gulati will also feature in prominent roles.
ALSO READ: Jacquline Fernandez Serves Meals To Needy- “Peace Begins When The Hungry Are Fed”
