Neha Singh Rathore TROLLS Anant Ambani For Saving Chickens; Invokes JioMart Fresh Chicken 

Mumbai, India – Anant Ambani, the youngest son of Reliance Industries chairman Mukesh Ambani, has recently drawn attention for his decision to discontinue the sale of live chickens at Reliance Retail’s JioMart Fresh outlets. The move, aimed at promoting animal welfare, has been met with a mix of praise and criticism, notably from social media personality Neha Singh Rathore, who mocked the initiative in a viral satirical video.

Animal Welfare Advocacy
Anant, a well-known animal lover and founder of the Vantara initiative—a rescue and rehabilitation center for injured and endangered animals—announced the policy shift as part of his broader commitment to ethical practices. Reliance Retail confirmed the decision, stating, “JioMart Fresh has discontinued live chicken sales in select cities, aligning with our focus on quality and humane practices.” The step has been applauded by animal rights groups and supporters of Anant’s philanthropic efforts.

Neha Singh Rathore’s Satirical Jab
However, the decision sparked a sharp response from comedian and content creator Neha Singh Rathore. In a viral reel set to a folksy tune, Rathore sarcastically sang, “Anant Bhaiya saved the chickens, but JioMart Fresh still serves them on your plate!” The video, referencing JioMart Fresh’s packaged chicken products, implied hypocrisy in promoting animal welfare while continuing to sell poultry. Rathore’s taunt resonated with some social media users, reigniting debates about corporate responsibility.

Public Reaction Divided
Responses to the controversy have been polarized. While many laud Anant’s compassion, others argue that Reliance’s continued sale of packaged chicken undermines the gesture. “Selective empathy isn’t a solution,” commented one user, while another countered, “Every step toward reducing animal suffering matters.”

The debate unfolds ahead of Anant’s high-profile wedding to Radhika Merchant in July, which has already placed him in the public eye. Meanwhile, Reliance Retail maintains that their decision reflects evolving consumer preferences and ethical standards.

As discussions on animal welfare and corporate ethics continue, Anant Ambani’s initiative—and its critiques—highlight the complex interplay between business practices and societal values.