Delhi HC Cracks Down on Fake AI Sadhguru Videos Circulating Online
In a strong stance against the misuse of public figures through artificial intelligence, the Delhi High Court on Friday issued an interim order directing various online platforms to remove fake AI-generated content misusing Sadhguru's name, image, and voice.
The order comes after Isha Foundation and Sadhguru filed a personality rights case, citing rampant use of doctored videos, audios, and images to falsely advertise products and services. These AI-doctored posts often promote fake investment schemes, depict fabricated events like Sadhguru’s arrest, and are designed to mislead unsuspecting followers.
Responding to the court's order, the Isha Foundation stated on X (formerly Twitter):
“These scams include fake AI-generated videos, morphed images depicting false events, such as Sadhguru's arrest, and misleading advertisements promoting financial investments. Isha Foundation has been proactively working to remove such fake content and prevent individuals from falling prey to these scams.”
Delhi High Court protects Sadhguru's Personality Rights
— Isha Foundation (@ishafoundation) May 30, 2025
The Personality Rights case filed by Sadhguru and Isha Foundation came up for hearing before the Delhi High Court today and the Hon’ble Court issued an interim order directing various online platforms to remove content… pic.twitter.com/Xn7pEA5YY4
The court acknowledged the serious implications of deepfake technology and emphasized the need to safeguard public figures from such digital impersonation and fraud.
This decision is being hailed as a precedent-setting move in the protection of personality rights in the age of AI.
