Rahul Gandhi meets Keventers founders to discuss reviving legacy brands for modern markets
Rahul Gandhi met Keventers young co-founders for discussing how the legacy brands can be made acceptable to the present market. At the same time, he said that there is a need for encouragement of SMEs and supporting entrepreneurships so that it will be in a position to sustain India's economic growth by bringing in more competition into the country.
Recently, Rahul Gandhi, Leader of Opposition in India's Lok Sabha, met the young founders of Keventers, one of India's most popular brands, famous for their milkshakes and desserts. Ideas to revive legacy brands while making them relevant for today's markets and younger generations were discussed at the meeting.
During the discussion, the Keventers founders shared insights into the unique challenges faced by smaller businesses in competing with larger, more established players. They highlighted issues such as navigating a highly competitive market and adapting to changing consumer preferences.
How do you shake up a legacy brand for a new generation and a new market?
— Rahul Gandhi (@RahulGandhi) January 9, 2025
The young founders of Keventers shared some valuable insights with me recently.
Play-fair businesses like Keventers have driven our economic growth for generations. We must do more to support them. pic.twitter.com/LSdiP8A9bQ
Emphasizing Support for SMEs
The meeting highlighted the importance of small and medium enterprises as a driving force for India's economy. He recognized the value that businesses like Keventers have provided to entrepreneurship, skill development, and employment generation. He emphasized a level playing field in the increasing competition that may favor such ventures.
Supporting Fair Business Practice
Gandhi appreciated Keventers' entrepreneurial spirit and claimed that a policy towards such fair trade companies must be supported. He mentioned that providing support to small and medium-sized enterprises, legacy brands, and their future would form the ground of higher economic prosperity and sustainability. Such steps would create innovation in business at the same time help businesses sustain that have a great legacy.
It reflects the increasing interest in preserving and repositioning legacy brands, entrepreneurship promotion, and new jobs for India's emerging workforce.
