Rajeev Masand, who is a renowned film critic, has been appointed as the COO at Dharma Cornerstone Agency, the company announced in a statement.
Read the statement below:
The statement further said that Dharma Cornerstone Agency (DCA) aims to become the benchmark for artist management and representation in the country.
Earlier in December 2020, notable filmmaker Karan Johar accounced a talent management venture Dharma Cornerstone Agency in partnership with Bunty Sajdeh.
Sajdeh’s talent management firm Cornerstone, founded in 2008, manages sportspersons such as Virat Kohli, Vinesh Phogat, KL Rahul, Sania Mirza and Yuvraj Singh.
A report in Bollywood Hungama states that Karan Johar has hired Rajeev Masand for his talent management agency.
“Karan and other top authorities at Dharma believe that he’ll be the right person for the job and help them in scouting fresh talent and managing them,” read the article.
Rajeev Masand’s career as a journalist
Masand started his journalism career at the age of 16 when he joined The Times of India newspaper as a reporter.
He used to review Bollywood and Hollywood films released in India in his weekend show Now Showing.
In a career span of over two decades as a journalist Rajeev Masand, 41, has been awarded ‘Best Entertainment Critic’ by the National Television (NT) Awards.
He has worked as a journalist and critic in the entertainment industry for many years. As COO at Dharma Cornerstone Agency, Rajeev now focus on development through various avenues for each individual.
How did Kangana Ranaut react?
Meanwhile, Bollywood actress Kangana Ranaut took to her Twitter handle to share her reaction over the news.
The Panga actress has always been Karan Johar’s disparager and never misses a chance to take a jibe at the filmmaker, Karan Johar.
in 2017, Kangana Ranuat had called Karan Johar the “flag-bearer” of nepotism on his chat show, Koffee With Karan. The incident led to a further enminity between the actor and the filmmaker.
Taking a swipe at Masand on his appointment, Ranaut criticised him for writing blind items about actor Sushant Singh Rajput, who died in June last year.
What did Kangana Ranaut share?
Taking to the micro-blogging site, Twitter, Kangana Ranaut expressed her emotions as she took a jibe at the film critic and director.
“Rajeev wrote the most poisonous blind items about Shushant and me, he openly licked mediocre star kids and gave negative reviews to genuinely good films, even as a journalist he was always KJO minion. Good he left jurno facade and joined KJO officially (sic),” Kangana wrote on Twitter.
In another post, she said, “This is how movie mafia hijacks key people in every place, agents/critics/journalists/distributors/award jury they plant their minions in your personal life to ruin you from every angle, they ban you n ruin your image, many succumb few survive. Need strict laws in movie industry (sic).”