Samajwadi Party Intensifies Poster War Against BJP, Targets Yogi Adityanath’s Divisive Rhetoric in Uttar Pradesh
The Samajwadi Party launches a poster campaign in Uttar Pradesh, challenging BJP's Yogi Adityanath over his divisive "जो बटेगा, वो कटेगा" remark. SP’s message focuses on unity and progress as elections approach.

Lucknow, UP: In a fierce political showdown, the Samajwadi Party (SP) has launched an impactful "poster war" against the ruling BJP in Uttar Pradesh, taking aim at recent statements made by Chief Minister Yogi Adityanath. The SP’s campaign, prominently featuring posters with strong messages, directly challenges Adityanath’s controversial remark, “जो बटेगा, वो कटेगा” (“Those who divide, will be divided”), which critics have described as divisive.
The latest SP poster, displayed across key locations, presents a response to Adityanath’s language, aiming to shift the narrative toward unity and progress. One section of the poster reads, “तुम नफ़रत का योग लिखो, हम तरक्की का संयोग लिखेंगे” (“You write the narrative of hate, we will write the narrative of progress”), highlighting SP’s pledge to foster harmony and development over divisive politics.
The poster prominently features Samajwadi Party leader Mohammad Iqbalak, standing as a symbol of opposition to the BJP’s rhetoric. The slogan on the poster not only critiques the BJP’s alleged divisive tactics but also resonates with themes of peace, unity, and growth, calling upon voters to consider SP as a force for positive change in the state.
This poster war is viewed as part of a broader SP strategy to attract voters by positioning itself against the BJP’s policies and rhetoric. By capitalizing on controversial remarks, the SP hopes to mobilize public sentiment, especially among communities feeling marginalized or targeted by the ruling party’s statements. With phrases like “हम तारीख का हिसाब लिखेंगे” (“We will write the history of accountability”), the SP is clearly setting the stage for an election fight grounded in contrasting ideologies.
Political analysts suggest that the SP’s poster campaign is a calculated move to harness public sentiment and counter the BJP’s appeal in the state. As elections approach, this symbolic war of words and visuals is expected to intensify, with both parties vying to control the narrative and appeal to Uttar Pradesh’s diverse voter base.