Board of Control for Cricket in India (BCCI) announced MPL Sports as the Official Kit Sponsor of the Indian Cricket Team on Tuesday. The athleisure wear and sports merchandise brand from Mobile Premier League will design and sponsor team India’s jerseys until 2023.
As part of this deal, MPL Sports designed and manufactured jerseys will be worn by Men’s, Women’s, and the Under-19 Indian cricket teams from November 2020 to December 2023. India has been scheduled to play in Australia from November 27, which means they will sport the new jerseys down under.
Addressing the press, the Honorary Secretary of BCCI, Mr. Jay Shah said, “The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.”
BCCI President, Mr. Saurav Ganguly added, “We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.”
“India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India. We hope to partner closely with the BCCI and take all kinds of team India merchandise to the masses – with offline as well as online distribution at affordable prices. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt,” Mr Abhishek Madhavan, SVP, Growth and Marketing, MPL and MPL Sports commented.
Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise. MPL Sports will offer the jerseys and its wide range of Team India merchandise to fans at affordable prices.