Social Media giant Facebook is going to hold a range of new events during Asia and Pacific Islander Heritage Month this week.
It has announced to promote API businesses and support API communities during these events. This comes as an initiative to help those who have been hit particularly by the COVID-19 pandemic.
“Small businesses have been devastated by the pandemic, and women-and diverse-owned businesses have been even harder hit. A recent study shows API-owned businesses have been the most negatively impacted of all demographic groups, with a 20% decrease of working business owners from February to December last year.”
Recently after the breakout of the COVID-19, the Asian communities suffered an increased number of racial attacks and violence, which increases the importance of this year’s API Heritage Month.
To help API people, Facebook has promised to support API small businesses with $2 million. The amount will be given to business owners and groups to raise awareness about API-owned brands.
Besides the above-mentioned help, Facebook is also planning to launch a new “Support Asian-owned businesses” promotion.