Lava to launch ‘Made in India’ smartphone on Jan 7

The Indian smartphone manufacturer Lava may launch a new ‘Made in India’ smartphone in the market.

The company has sent invitations for a virtual event scheduled to be held on January 7, 2020. It has started its campaign around the announcement on social media.

“The day when the Smartphone industry will never be the same again,” says one of the tweets from Lava Mobiles.

Lava Mobiles President & Business Sunil Raina said that announcement will offer something “that has never happened in the smartphone industry before.”

“Never before smartphone engineering has been so evolved and dynamic. Thanks to our talented engineers. Tune in to the live webcast of history in the making. I promise what follows will make you feel proudly Indian,” he said in the video invitation.

According to a report by 91Mobiles, Lava will launch four new smartphones.  The prices of the smartphones will stand between ₹5,000 and ₹20,000. This comes at a time when Chinese handset companies continue to dominate the smartphone market.

“I believe the next decade belongs to India because in the next decade things are going to change dramatically. The skilling is going to happen. See till now what was the case? 10 years back the case was that customer’s expectation of quality and experience was way below what it is today. You cannot go back and say, Okay, I am going to use the same quality and same experience. And just because I am Indian, people will buy my products, that is not going to work anymore. If people have to buy an Indian brand, they will buy it on merit. And we must work harder now to make sure that we attain that merit. So, then consumers choose us. It is not that some sentiment is going against somebody and therefore you will gain. We have to gain on our merit and not at someone’s else disadvantage,” Raina had said in an interview.