Meta is internally testing a new feature in Messenger called “Roll Call,” which is claimed to be a knockoff of BeReal (a French photo-sharing app).
The new feature, first spotted by social media strategist Matt Navarra, asks users to add a photo or video to a prompt to share what they’re up to right now.
Other responses are only visible to those who have been added to the roll call.
According to the report, the test feature, like BeReal, posts a random front-and-back-camera snapshot to social media every day in a bid to restore authenticity.
Because Roll Call is still an internal prototype, Meta has not stated when or if the functionality will be made public.
According to the report, the finished product may differ from the test product.
Unlike with BeReal, where users are invited to contribute photographs at random, Messenger’s new feature does not urge users to publish content; instead, users can start a Roll Call thread in a group chat at any time.
In addition, the prompt will contain a scheduled countdown to promote participation.
A notification will be issued to all group chat users when someone initiates a roll call; when individuals submit an image or video, they can view everyone else’s comments, according to the article.
Meanwhile, Meta has launched new Instagram broadcast channels, a one-to-many messaging service that will allow creators to communicate directly with their followers at s
“Creators can also use voice notes to offer their latest developments and behind-the-scenes events, and even build polls to crowdsource fan reaction,” according to the business in a blog post.
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