Tilaknagar Industries Launches Monarch Legacy Edition: A Premium 100% Grape Brandy
Tilaknagar Industries, the leading name in Indian brandy, has unveiled its premium offering, Monarch Legacy Edition, a luxury 100% pure grape brandy. This marks the company's foray into the luxury brandy category and is going to redefine the reputation of Indian brandy on the world stage.
Monarch Legacy Edition: A Blend of French and Indian Craftsmanship
The Monarch Legacy Edition is a combination of French and Indian grape spirits that have been carefully prepared to create a unique luxury brandy. Brandy is the unique blend of French grape spirits, aged up to eight years in French oak casks, and Indian grape spirits sourced from the Sahyadri region of Maharashtra.
The brandy is distilled over traditional coal-fired copper pot stills, a method famously used in producing French Cognac, which has resulted in premium products that offer complexity, finesse, and refinement.
Pricing and availability
Monarch Legacy Edition is a premium product, designed for the luxury spirits market. While the exact price point was not mentioned, it is likely to be positioned in the higher end of the market, with other luxury spirits in India and globally.
Tilaknagar's Legacy in Indian Brandy Market
Established in 1933, Tilaknagar Industries has been the leading firm in India's brandy market, with notable brands like Mansion House Brandy, known as the second best-selling brandy in the world. The company is at the dawn of a new era in its history and looks forward to rewriting Indian brandy's image for the international luxury market through Monarch Legacy Edition.
Royal Touch: Elegant Monarch Packaging
The packaging of Monarch Legacy Edition is a reflection of the luxury and grandeur of the product. The bottle has a rounded decanter design with intricate ridges that resemble royal chalices. The rich amber liquid inside is highlighted by the bottle's symmetry, which catches and reflects light. A golden shield-shaped label sits at the center of the bottle, adding to its regal appeal. The bottle is encased in an upscale box featuring ancient emperors, which adds to the premium feel again.
Aiming at Global Recognition
Amit Dahanukar, chairman and managing director of Tilaknagar Industries said the company's ambition in launching Monarch is to place Indian brandy on the global luxury map. "Brandy is the second most-consumed spirit in India, but its luxury status remains under-realised. With Monarch, we want to flip that script, just as Indian whiskies and gins have done," he said at the product launch in Mumbai on November 27.
Conclusion: Monarch Legacy Edition - The future of Indian Luxury Brandy.
Tilaknagar Industries is set to rewrite the rules in the luxury brandy segment with Monarch Legacy Edition. By adding traditional French techniques to a blend of Indian ingredients and artisanship, Monarch attempts to provide a superior sipping experience for connoisseurs across the world.
