Disney+ Hotstar Teams Up with Bhuvan Bam and Vidyut Jammwal to Promote Marvel's Deadpool and Wolverine in India
Disney+ Hotstar has kick-started a spectacular promotional campaign of Marvel Studios' much-awaited Deadpool & Wolverine. Hand in glove with Bollywood action hero Vidyut Jammwal and YouTube sensation Bhuvan Bam, the OTT platform has added an exciting desi twist to the campaign, engaging the audiences across India in multiple languages, namely Hindi, Tamil, Telugu, and English.
Vidyut Jammwal, who is famous for his intense action-packed roles and great martial arts expertise, vowed to show off his enthusiasm for the much-awaited high-energy action sequences of this film. He further informed, "The action in Deadpool & Wolverine is mind-boggling—just the reason why I'm hooked on this genre. With Ryan Reynolds and Hugh Jackman reviving their iconic characters, this film is sure to deliver epic stunts, stunning visuals, and a thrilling ride. It's available in Hindi, Tamil, and Telugu, which makes it even more exciting for Indian fans!
Meanwhile, Bhuvan Bam introduced his own kind of sense of humor and relatability to the campaign. His fun-filled videos infused a local flavor into the ultra-chaotic and action-packed world of Deadpool & Wolverine, thereby making it seem even more accessible to the Indian audience. "Ryan Reynolds' wittiness is unmatched. Watching him and Wolverine's raw intensity together is pure magic! This is a complete treat for fans, with an epic mix of action, comedy, and superpowers, now in our language," said Bam.
Disney+ Hotstar has gone all out to ensure the film reaches every corner of India through interactive promotional strategies. The campaign spans popular platforms like PhonePe, Snapchat, and MCanvas. Such engaging content, including animated Deadpool & Wolverine videos on PhonePe and custom Snapchat lenses, allowed the fans to become immersed in the Marvel universe in a fun and interactive way. Such creative promotional ideas maximized the visibility of the film, getting it in front of every Marvel fan's view and new viewers alike.
With this star-studded promotional campaign, fans in India can now enjoy Marvel's Deadpool & Wolverine, now available to stream on Disney+ Hotstar. Thanks to the energetic involvement of Vidyut Jammwal and Bhuvan Bam, the OTT launch has generated immense excitement across the country, giving Marvel's latest film a distinct Indian touch.
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