Idol Brand Reputation Rankings Are Here: See Who Made the Top Spot!

The Individual Idol Brand Reputation Rankings for August 2024 have been revealed, showcasing some significant shifts in the standings. According to the Korea Business Research Institute, the rankings are based on an extensive analysis of over 106 million data points collected between July 22 and August 22, 2024. This data evaluates various factors, including consumer participation, media presence, communication levels, and community engagement.

Karina Takes the Top Spot

Leading the rankings this month is aespa's Karina, who has surged ahead of long-time favorites such as ASTRO’s Cha Eun Woo and BTS’ Jin. Karina achieved an impressive brand reputation index of 3,731,337, reflecting a remarkable 42.16% increase from July's score of 2,624,757. Her rise in the rankings is attributed to strong consumer participation and media presence, as well as high community engagement. Notably, her positivity ratio stands at 91.70%, underscoring her favorable public image. Keywords associated with Karina include ‘supernova’ and ‘ambassador,’ highlighting her growing influence and positive public perception.

Wonyoung Secures Second Place

IVE's Jang Wonyoung has also made a significant impact, securing second place with a brand reputation index of 3,442,962. This represents a 25.26% increase from her previous score in July. Wonyoung’s high media and community engagement indices reflect her increasing popularity and widespread appeal, contributing to her climb up the rankings.

Cha Eun Woo and Jin Round Out the Top Three

ASTRO's Cha Eun Woo holds the third position with a brand reputation index of 3,251,136, marking a 13.27% rise from his previous score. His continued success in consumer participation and media coverage highlights his enduring popularity. Meanwhile, BTS' Jin, once a top contender, now occupies fifth place with an index of 2,977,916, showing a significant 46.88% drop from his previous high.

Full List of Top 30 Idol Brand Reputation Rankings

The top 30 idols in August's brand reputation rankings are as follows:

1. aespa's Karina
2. IVE's Jang Wonyoung
3. ASTRO's Cha Eun Woo
4. Girls' Generation's Taeyeon
5. BTS' Jin
6. BTS' Jimin
7. IVE's Ahn Yujin
8. aespa's Winter
9. KISS OF LIFE's Natty
10. RIIZE's Wonbin
11. Kang Daniel
12. BTS' Jungkook
13. Red Velvet's Wendy
14. Cignature's Jiwon
15. Red Velvet's Yeri
16. APINK's Jung Eunji
17. THE BOYZ's Sunwoo
18. Red Velvet's Joy
19. THE BOYZ's Juyeon
20. EXO's Baekhyun
21. Red Velvet's Irene
22. TWICE's Jeongyeon
23. THE BOYZ's Hyunjae
24. SHINee's Key
25. TWICE's Sana
26. Super Junior's Kyuhyun
27. LE SSERAFIM’s Kim Chaewon
28. SEVENTEEN's Mingyu
29. ENHYPEN's Sunghoon
30. TWICE's Nayeon

These rankings reflect the dynamic nature of the idol industry and the ever-changing landscape of public perception and media influence.