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Will Kartik Aaryan’s Franchise Formula Lead to Another Massive Hit?

Discover Kartik Aaryan’s winning strategy for creating blockbuster franchises and how it might set his next project up for massive success.
 
Will Kartik Aaryan’s Franchise Formula Lead to Another Massive Hit?

Kartik Aaryan is thrilled with the success of Bhool Bhulaiyaa 3, which has captivated audiences despite the high expectations that come with being a sequel to a cult classic. Following the movie’s success, Kartik is now preparing for his next project. Recently, news broke that Kartik would again team up with his Bhool Bhulaiyaa 3 co-star, Triptii Dimri, for Aashiqui 3. Recognizing the public's love for franchise films, Kartik hopes to build on this strategy with his upcoming romantic drama, Aashiqui 3.

Aashiqui 3: The Journey So Far

The announcement of Aashiqui 3, the third installment of the popular romantic drama Aashiqui franchise, was made in 2022. Since then, fans have been eager for updates about the film. T-Series head Bhushan Kumar and director Mukesh Bhatt decided to bring Kartik Aaryan into this beloved franchise, casting Triptii Dimri alongside him. However, even before the official announcement, the project encountered some controversies.

Initially, Barfi director Anurag Basu was announced as the director for Aashiqui 3. However, creative disagreements between the producers over franchise ownership led to talks about potentially renaming the film. Kartik has advised against changing the name, suggesting that keeping the Aashiqui brand could build excitement and reassure audiences who already trust the franchise’s legacy. He believes maintaining the title will add credibility and boost the film’s success.

Will Aashiqui 3 Be a Standalone Film?

Reports indicate that Kartik Aaryan envisions Aashiqui 3 as a standalone movie that retains the Aashiqui legacy without directly continuing the previous storylines. Kartik has encouraged Bhushan Kumar of T-Series to negotiate with Mukesh Bhatt to retain the original title. Kartik is confident that the iconic title will add value and help the film connect deeply with the audience.

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The tension between T-Series and Vishesh Films, who co-produced the original Aashiqui in 1990, remains a key issue. Their collaboration continued with Aashiqui 2, which also performed well at the box office. Recently, T-Series hinted at new developments for Aashiqui 3, although no official clarification has been given. At one point, T-Series even considered alternative titles like Tu Hi Aashiqui and Tu Hi Aashiqui Hai, but no decision has been confirmed.

As Kartik Aaryan prepares for Aashiqui 3, he is driven by his commitment to giving fans an engaging romantic drama that respects the franchise’s legacy. With Bhool Bhulaiyaa 3 proving his ability to carry forward a beloved story, Kartik is hopeful that Aashiqui 3 will also win the hearts of fans across generations.

Kartik’s dedication and clear vision for Aashiqui 3 have raised high expectations, as fans eagerly await more updates. For Kartik and the audience, this film is not just another project; it’s an emotional journey and a tribute to a franchise that has held a special place in Bollywood’s history.

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