‘LOL! Can’t Even Deliver a Biscuit…’: Blinkit’s Savage Clapback to Pakistani Brand Over Underwear Mix-Up
Recently, an amusing exchange between Indian e-commerce brand BlinkIt and Pakistani brand Crumble captured attention on social media. The light-hearted war of words began when Crumble shared a humorous screenshot of a frustrated customer complaining about delayed delivery. BlinkIt seized the moment to poke fun at Crumble, sparking a back-and-forth that quickly went viral.
Crumble had posted a screenshot of a customer service conversation where a delivery worker responded to a dramatic complaint from a customer who claimed his friend had "died" waiting for food. The delivery worker replied, “Tire flat, hurrying to your delivery, sir.” Crumble captioned the post with “Sugar Down?” in a playful tone.
BlinkIt responded, “Lol, can’t even deliver a biscuit and they want to be Pakistan’s top brand,” mocking Crumble for failing at small tasks while aiming for big success. BlinkIt’s comment garnered 515 likes, while Crumble’s witty comeback attracted more than 1,500 likes, turning the exchange into an internet sensation.
The BlinkIt Underwear Controversy
Adding to BlinkIt’s social media buzz was a separate incident involving a delivery mishap. A man from Himachal Pradesh ordered men’s underwear from BlinkIt, only to receive women’s panties in a plain brown bag. Shocked by the error, the man attempted to return the item but faced issues with the company’s return process. Frustrated, he shared his experience on social media, which quickly went viral with over 3.3 million views.
In his viral tweet, he expressed his frustration: “Hello Blinkit, what is this? Ordered Jockey men’s underwear and got something else. How to return this? Already raised a complaint at your help center, but yet to get a return/refund.” Despite his efforts to resolve the issue, BlinkIt reportedly refused the refund, leading the customer to drop the matter.
Blinkit vs CrumblePakistan 💀
— abhay singh (@abhaysingh_13) September 9, 2024
New e-Lafda loading ☠️ pic.twitter.com/owhSYUdSTi
Crumble’s Account Suspended
In an unexpected turn of events, Crumble Pakistan’s account on X (formerly Twitter) was suspended for violating platform guidelines. It remains unclear what specific rule the brand violated, but the account suspension added another twist to the brand’s growing notoriety.
This quirky and unexpected rivalry between BlinkIt and Crumble continues to entertain social media users, highlighting how brand interactions can sometimes escalate into viral moments, for better or worse.
