Nithin Kamath Explains Why His Phone Stays Silent – Zerodha Users Appreciate the Quiet Approach - Read Now

Nithin Kamath, co-founder of Zerodha recently posted on social media, "I keep my mobile on silent. It minimizes unnecessary notifications." Such an approach, he continued, resonates with the policy of "no nagging" in communication with its customers, which has become popular among users. For other brokers, constant reminders and notifications are part and parcel of their routine but Zerodha opts for "less is more."

Zerodha's "No Notification" Policy Gains Support
Kamath posted this because a client on X (formerly Twitter) appreciated Zerodha's minimalist approach to communicating with clients, and he wanted to respond: "So, while this may sometimes affect the trading activity, it lends credibility with the customers who respond to 'don't do unto others what you don't want done unto you.' By avoiding constant engagement tactics, Zerodha is one of the few unique players in discount brokerage.

Kamath said the company only sends a notification or an email if it is necessary. "We don't send an email or notification unless it's important, he said, adding: "This way, what we are doing is ensuring longer-term customer satisfaction rather than short-term engagement." And for Zerodha, a quiet, less intrusive customer experience is indeed more beneficial to customer loyalty than frequent trading prompts.
The view from Kamath was something which resonated very well among social media users. The comments appreciated the commitment of the company towards minimal communication. "The quiet approach of Zerodha is one that builds trust; most other firms shout for attention." Another user said that this approach of Zerodha is a complete contrast from other brokers who are calling or messaging clients about some trading opportunities.

The firm, founded by brothers Nithin and Nikhil Kamath in 2010, has seen explosive growth, making Nithin Kamath one of the country's most successful entrepreneurs, estimated to have a net worth of $4.7 billion, according to Forbes. Zerodha has differentiated itself in the congested market with a strategy of "no notification," building a reputation that was based on trust and simplicity.

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